Our Story

The strongest bond with your child is built in small, ordinary moments

We’re Jeroen and Inez, the founders of Spark Rituals: a product builder and a lifespan psychologist, and parents ourselves. We’ve spent our careers building for kids. Years ago we made an education platform, Skillsdojo, used by more than a million children, and sold it in 2021.

But raising our own kids through those same years taught us something a platform never could. The thing that shapes a child most isn’t another lesson. It’s the small, daily moments of connection with the people who love them, and those are exactly the moments a full life lets slip.

We know now which ones stayed with us. The bedtime question that turned into a real conversation. The ten minutes in the morning before the rest of the house woke up.

“You don’t realize at the time that those are the ones you keep”

Our own kids are older now, so we’re building the tools we wish we’d had back then: small daily rituals that turn an ordinary ten minutes into a moment of real connection, simple, warm, and easy to keep, even on the hard days. It’s grounded in research, not guesswork, the science Inez has taught for years, made into something you can actually use.

Small daily rituals. Emotionally strong kids. Memories that last

The team

Jeroen Storm

Co-founder — product & engineering

Product builder with an edtech and AI background. Co-founded Skillsdojo, an education platform used by more than a million children, sold in 2021. Builds Spark Rituals hands-on: product, engineering, and content.

Inez Storm-Stevelmans

Co-founder — science

Lifespan psychologist. Teaches the science of how people grow at the Open University of the Netherlands, and translates decades of child-development research into rituals families can actually keep.