Terms of Use and End User License Agreement (EULA)
1. Introduction
Welcome to Spark Rituals.
These Terms of Use and End User License Agreement ("Terms") govern your access to and use of all mobile applications, websites and related services offered under the Spark Rituals brand.
Spark Rituals is operated by Storm Advies B.V., a Dutch private limited company (besloten vennootschap), registered with the Netherlands Chamber of Commerce (KVK) under number 78745128, with its registered office at Heerlerweg 122, 6367 AG Voerendaal, The Netherlands.
Spark Rituals is a trade name (handelsnaam) of Storm Advies B.V.; it is not a separate legal entity.
Throughout these Terms:
"Spark Rituals," "we," "our," and "us" refer to Storm Advies B.V.
"you" refers to the individual who downloads, installs or uses one of our applications.
These Terms apply to all current and future Spark Rituals applications, including but not limited to:
Little Lines
Stay Close
Daily Talk
unless a separate agreement expressly states otherwise.
By downloading, installing, accessing or using any Spark Rituals app, you agree to be legally bound by these Terms.
If you do not agree to these Terms, you must not use our apps.
2. Acceptance of these Terms
By accessing or using a Spark Rituals app, you confirm that:
you have read these Terms;
you understand these Terms;
you agree to be legally bound by these Terms;
you have the legal capacity to enter into this agreement; and
you will comply with all applicable laws while using the apps.
If you are accepting these Terms on behalf of another person or organisation, you represent that you have authority to do so.
3. Definitions
For purposes of these Terms:
App means any mobile application published under the Spark Rituals brand.
Apple means Apple Inc. and its affiliated companies that operate the App Store, StoreKit, CloudKit and related Apple services.
Content means information entered by you into the apps, including memories, quotes, notes, photographs, conversations, journal entries and other materials.
Device means an Apple device on which the app is installed.
Free Features means features available without a paid subscription.
Premium Features means features available only through an active Apple In-App Purchase subscription.
Subscription means an auto-renewable subscription purchased through Apple's App Store.
User Content means any content that you voluntarily create, enter or store within a Spark Rituals app.
4. About Spark Rituals
Spark Rituals develops privacy-focused applications designed to help parents capture meaningful family memories and encourage positive family interactions.
Unlike many online services, Spark Rituals has been intentionally designed using a local-first architecture.
This means that the memories, notes and other content you create remain stored on your own Apple device and, where your device is signed in to iCloud and iCloud is available for the app, within your own iCloud account.
Storm Advies B.V. generally does not receive, access or store your personal memories on its own servers.
Our apps are intended to support families by providing useful digital tools while respecting your privacy.
5. Eligibility and Intended Users
Spark Rituals apps are intended for use by adults.
The apps are designed primarily for parents, guardians and other adult caregivers.
You must be at least the age required under the laws of your country to enter into a legally binding agreement.
Children are not the intended users of the apps.
Parents remain solely responsible for determining what information they choose to record about their children.
By using the apps, you represent that you satisfy these eligibility requirements.
6. Local-First Service and No User Accounts
Spark Rituals has been designed to operate without requiring you to create an account with us.
At launch:
no Spark Rituals user account is required;
no registration is required;
no password is required for access to our services;
your content remains stored locally on your device and, where your device is signed in to iCloud and iCloud is available for the app, within your personal iCloud account.
Because we do not maintain user accounts:
we cannot access your stored memories;
we cannot recover deleted content;
we cannot reset your Apple ID credentials;
we cannot transfer your data between Apple accounts.
You are responsible for maintaining access to your Apple device, Apple ID and iCloud account.
7. License to Use the Apps
Subject to these Terms and your continued compliance with them, Storm Advies B.V. grants you a limited, personal, non-exclusive, non-transferable and revocable licence to download, install and use the Spark Rituals apps solely for your own personal, non-commercial use.
The licence granted to you is limited to a non-transferable licence to use the apps on any Apple-branded products that you own or control, as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, except that the apps may be accessed and used by other accounts associated with you via Family Sharing, volume purchasing, or Legacy Contacts.
This licence does not transfer ownership of the apps or any intellectual property rights to you.
Except as expressly permitted by applicable law, you may not:
copy, reproduce or distribute the apps;
sell, sublicense, lease or rent the apps;
modify, adapt or create derivative works from the apps;
reverse engineer, decompile or attempt to discover the source code of the apps;
circumvent or interfere with security features or technological protection measures;
use the apps in any unlawful manner; or
use the apps in a manner that could damage, disable or impair our services.
Any rights not expressly granted in these Terms are reserved by Storm Advies B.V.
8. Apple App Store Terms
The Spark Rituals apps are distributed exclusively through Apple's App Store.
By downloading or using the apps, you also agree to comply with Apple's applicable terms and conditions, including the Apple Media Services Terms and Conditions and any App Store policies that apply to your use of the apps.
These Terms govern the relationship between you and Storm Advies B.V. Apple is not a party to these Terms and is not responsible for the apps except as required by applicable law.
Nothing in these Terms limits any rights you may have under Apple's own agreements or applicable consumer protection laws.
9. Subscriptions and Billing
9.1 Free and Premium Features
Some Spark Rituals apps may offer Premium Features or subscriptions. Little Lines is currently provided entirely free of charge, with no subscription or in-app purchase required.
Where an app makes content-creation features conditional on a trial or a premium subscription, and that trial or subscription ends, that app enters read-only mode unless you begin or renew a premium subscription. In read-only mode, you may continue to view, share and export content you previously created, but you cannot create new content or use other premium creation features.
Ending a trial or subscription does not automatically delete content already stored in the app. The features available in each tier may change subject to applicable law, Apple's requirements and section 19 of these Terms.
9.2 Apple In-App Purchases
All subscriptions are purchased exclusively through Apple's In-App Purchase system (StoreKit).
Storm Advies B.V. does not process payments directly.
We do not receive or store your payment card information, bank account information or other payment credentials.
Apple is solely responsible for processing payments, charging your selected payment method and issuing receipts.
9.3 Subscription Plans
Spark Rituals may offer different subscription plans for different applications and regions.
Subscription options, billing periods, available features, free trials, introductory offers and renewal terms may vary between our apps and may change from time to time.
Current pricing, subscription options and any applicable introductory offers are displayed within the Apple App Store before you complete your purchase.
Pricing is determined through Apple's App Store pricing system and may vary depending on your country, currency, applicable taxes and Apple's regional pricing tiers.
The price shown to you before purchase is the amount that applies to your subscription.
For the most current subscription information, please refer to the applicable App Store product page at the time of purchase.
9.4 Automatic Renewal
Unless cancelled, subscriptions automatically renew at the end of each billing period.
Apple will charge your chosen payment method within the timeframe specified by Apple before renewal.
Your subscription continues until cancelled.
9.5 Managing or Cancelling Your Subscription
Subscriptions may be managed or cancelled through your Apple ID account settings.
To avoid renewal charges, you must cancel your subscription before the applicable renewal deadline established by Apple.
Deleting the app from your device does not automatically cancel your subscription.
9.6 Free Trials and Introductory Offers
Some subscriptions may include free trials or introductory offers.
Eligibility for such offers is determined by Apple and may depend on factors such as your Apple account and previous subscriptions.
Where Apple identifies a trial as an automatically renewing subscription trial, it converts into a paid subscription unless cancelled before the applicable trial period ends. A non-renewing in-app trial instead ends in the read-only state described in section 9.1. The applicable terms are displayed before the trial begins.
9.7 Refunds
All purchases are processed by Apple.
Refund requests are generally governed by Apple's refund policies.
Storm Advies B.V. cannot approve or issue refunds for purchases processed through Apple's App Store.
9.8 Subscription Changes
We may introduce new subscription plans, modify existing features or discontinue subscription offerings from time to time.
Where required by law or Apple's policies, appropriate notice will be provided before material changes take effect.
10. User Content
10.1 Ownership of Your Content
You retain ownership of all memories, notes, journal entries, photographs, quotes, conversations and other content that you create using the Spark Rituals apps.
Nothing in these Terms transfers ownership of your personal content to Storm Advies B.V.
10.2 Local Storage
Your content remains stored on your own Apple device and, where your device is signed in to iCloud and iCloud is available for the app, within your personal iCloud account.
Because of the local-first architecture of the apps:
we generally cannot access your content;
we do not review your memories;
we do not analyse your journal entries;
we do not use your content for advertising;
we do not sell your content; and
we do not use your content to train artificial intelligence or machine learning models.
10.3 Responsibility for Your Content
You are solely responsible for the content that you choose to create, store or export.
You represent that:
you have the right to create and store your content;
your use of the apps complies with applicable laws;
your content does not infringe the rights of others; and
you will not knowingly use the apps for unlawful purposes.
10.4 Backups
You are responsible for maintaining appropriate backups of your information.
Where your device is signed in to iCloud and iCloud is available for the app, Apple may synchronise your content through your private iCloud account. Synchronisation is not a separate backup: changes and deletions may propagate across connected devices, and changing Apple accounts may affect access to previously synchronised content. Storm Advies B.V. does not guarantee that iCloud backups or synchronised copies will always be available or recoverable. You should separately export or back up content that is especially important to you.
10.5 Items You Remove
When you choose to remove an individual line in Little Lines, the line is moved to the app's recovery area for 30 days. The app displays the number of days remaining and allows you to restore the line during that period.
At the end of the 30-day period, the line is permanently deleted from the app's local storage and, where iCloud synchronisation applies, from the app's corresponding private iCloud storage. The deletion may synchronise across devices signed in to the same Apple account. Once permanent deletion has occurred, neither you nor Storm Advies B.V. can recover the line.
Removing a child profile does not by itself permanently delete that child's lines. Those lines remain available for restoration unless you separately remove them and the applicable recovery period expires.
11. Acceptable Use
You agree to use the Spark Rituals apps responsibly and in accordance with applicable laws.
You agree that you will not:
use the apps for any unlawful purpose;
interfere with the operation or security of the apps;
attempt to gain unauthorised access to any systems associated with the apps;
reverse engineer or attempt to extract the source code except where permitted by law;
distribute malware, viruses or other harmful code;
misuse the apps in a manner that disrupts other users;
use the apps to infringe the intellectual property rights or privacy rights of others;
impersonate another person or organisation; or
use the apps in a manner that violates these Terms.
If we reasonably believe that your use of the apps violates these Terms or applicable law, we may suspend or terminate your right to use the apps.
12. Intellectual Property Rights
The Spark Rituals apps, including their software, design, layout, graphics, logos, trademarks, text, visual elements and other materials, are owned by or licensed to Storm Advies B.V. and are protected by applicable intellectual property laws.
Except for your own User Content, all intellectual property rights in the apps remain the exclusive property of Storm Advies B.V. or its licensors.
You may not copy, reproduce, modify, distribute, publicly display or commercially exploit any part of the apps except as expressly permitted by these Terms or by applicable law.
"Spark Rituals," "Little Lines," "Stay Close," "Daily Talk" and any associated logos, names or branding are trademarks or trade names of Storm Advies B.V. or are used under licence. You may not use them without our prior written permission.
13. Privacy
Your privacy is one of the core principles of Spark Rituals.
Our handling of personal information is described in our Privacy Policy, which forms an integral part of these Terms.
By using the apps, you acknowledge that you have read and understood our Privacy Policy.
Because the apps are designed using a local-first architecture, most of the information you enter remains on your own Apple device or within your personal iCloud account and is not collected by Storm Advies B.V.
Where we receive limited information, such as customer support communications or subscription status information provided by Apple, we process that information in accordance with our Privacy Policy and applicable law.
14. Disclaimer – Educational and Informational Purposes Only
Spark Rituals is designed to encourage meaningful family interactions, preserve memories and provide tools that parents may find helpful in their daily lives.
Our apps have been developed with input from a child psychologist and informed by child development principles. However, the apps are intended solely for general educational, informational and personal use.
The apps do not provide:
medical advice;
psychological advice;
psychiatric advice;
counselling services;
therapy;
parenting instructions;
educational assessments;
crisis intervention; or
professional healthcare services.
Nothing contained within the apps should be interpreted as a substitute for advice from a qualified physician, psychologist, psychiatrist, therapist, educator or other licensed professional.
Every child develops differently, and every family's circumstances are unique. Decisions concerning a child's health, education, wellbeing or development should always be made in consultation with appropriately qualified professionals.
If you believe that you or your child may be experiencing a medical or mental health emergency, contact the appropriate emergency services or a qualified healthcare provider immediately.
Your use of the apps is entirely voluntary and at your own discretion.
15. Availability of the Apps
We aim to make the Spark Rituals apps available on a reliable basis.
However, we do not guarantee that the apps will always be available, uninterrupted or free from errors.
From time to time we may:
perform maintenance;
release updates;
introduce new features;
modify existing functionality;
suspend access for maintenance or security reasons; or
discontinue certain features or services.
We will use reasonable efforts to minimise disruption where practicable, but we are not liable for temporary interruptions or unavailability.
16. Limitation of Liability
Nothing in these Terms excludes, restricts or limits any liability, right or remedy that cannot lawfully be excluded or limited, including mandatory consumer remedies arising from a failure to supply conforming digital content or services.
Subject to those mandatory rights, Storm Advies B.V. is not responsible for loss caused solely by:
actions taken by you, including intentional deletion of content after the applicable recovery period;
loss of access to your Apple device, Apple ID or iCloud account;
device or hardware failure;
unauthorised access resulting from your failure to protect your credentials; or
an interruption or failure of an independent third-party service outside our reasonable control,
except to the extent that the loss was caused or materially contributed to by our failure to exercise reasonable care or by a defect in our software for which we are legally responsible.
Where content is lost as a direct result of a defect in our software for which we are legally responsible, our liability is limited, to the extent permitted by law, to direct and reasonably foreseeable financial loss proved by the user. We do not guarantee that deleted or corrupted memories can be reconstructed.
To the fullest extent permitted by law, we are not liable for indirect or consequential loss, loss of profits, business interruption or loss of goodwill that was not reasonably foreseeable when the contract was made.
No limitation in these Terms applies to fraud, intentional misconduct, deliberate recklessness, death or personal injury caused by negligence, or any other liability that applicable law prohibits us from limiting.
17. Indemnification
You agree to indemnify, defend and hold harmless Storm Advies B.V., its directors, officers, employees, contractors, affiliates and licensors from and against any claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of or relating to:
your breach of these Terms;
your unlawful use of the apps;
your infringement of another person's rights;
your User Content; or
your violation of any applicable law.
This obligation continues after your use of the apps ends.
18. Suspension and Termination
We may suspend or terminate your licence to use the apps immediately if we reasonably believe that:
you have materially breached these Terms;
your use of the apps is unlawful;
your use presents a security risk;
continued access could expose us or other users to harm; or
we are required to do so by law.
You may stop using the apps at any time by uninstalling them from your device.
If you purchased a subscription, cancelling your subscription must be completed through your Apple account. Uninstalling the app alone does not cancel your subscription.
Termination of these Terms does not affect any rights or obligations that arose before termination.
Sections that by their nature should survive termination—including those relating to intellectual property, disclaimers, limitation of liability, indemnification, governing law and dispute resolution—will continue to apply.
19. Updates to the Apps and these Terms
We may update the apps and these Terms from time to time to:
improve functionality;
address security issues;
comply with changes in applicable law;
reflect changes to our services; or
introduce new features.
When material changes are made to these Terms, we will update the "Last Updated" date shown at the beginning of this document.
Where required by applicable law, we will provide additional notice before material changes take effect.
Your continued use of the apps after updated Terms become effective constitutes your acceptance of the revised Terms, unless applicable law requires a different form of consent.
20. Governing Law and Dispute Resolution
These Terms are governed by and interpreted in accordance with the laws of the Netherlands, without regard to its conflict of law principles.
If a dispute arises, the parties agree to first attempt to resolve the matter through good-faith discussions.
If the dispute cannot be resolved informally, it shall be submitted to the competent courts of the Netherlands, unless mandatory consumer protection laws require that proceedings may be brought in another jurisdiction.
Nothing in these Terms limits any mandatory rights available to consumers under applicable law.
21. Miscellaneous
21.1 Entire Agreement
These Terms, together with our Privacy Policy and any documents expressly incorporated by reference, constitute the entire agreement between you and Storm Advies B.V. regarding your use of the apps.
21.2 Severability
If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
21.3 No Waiver
Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other right.
21.4 Assignment
You may not assign or transfer your rights or obligations under these Terms without our prior written consent.
We may assign or transfer these Terms, including in connection with a merger, acquisition, corporate restructuring or sale of our business or assets, provided that such transfer does not materially reduce your legal rights.
21.5 Electronic Communications
You agree that communications relating to the apps and these Terms may be provided electronically, including through the apps, our website or email where applicable.
Electronic notices will have the same legal effect as written notices.
21.6 Force Majeure
We are not responsible for delays or failures to perform caused by events beyond our reasonable control, including natural disasters, acts of government, war, terrorism, labour disputes, internet outages, failures of Apple's services or other events that could not reasonably have been prevented.
22. Contact Information
If you have questions about these Terms or wish to contact us regarding the Spark Rituals apps, you may contact us at:
Storm Advies B.V. Trading as Spark Rituals Heerlerweg 122 6367 AG Voerendaal The Netherlands
Email: legal@sparkrituals.com
Telephone: +31 6 28428782
Website: https://sparkrituals.com
23. Apple-Specific Acknowledgement
The following provisions apply because the Spark Rituals apps are distributed through Apple's App Store. They supplement the other provisions of these Terms.
23.1 Acknowledgement
These Terms are concluded between you and Storm Advies B.V. only, and not with Apple. Storm Advies B.V., not Apple, is solely responsible for the Spark Rituals apps and their content. These Terms do not provide for usage rules for the apps that are in conflict with the Apple Media Services Terms and Conditions.
23.2 Scope of Licence
The licence granted to you in section 7 is limited to a non-transferable licence to use the apps on any Apple-branded products that you own or control, as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, except that the apps may be accessed and used by other accounts associated with you via Family Sharing, volume purchasing, or Legacy Contacts.
23.3 Maintenance and Support
Storm Advies B.V. is solely responsible for providing any maintenance and support services with respect to the apps, as specified in these Terms or as required under applicable law. You and Storm Advies B.V. acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the apps.
23.4 Warranty
Storm Advies B.V. is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of an app to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for that app (if any) to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the apps, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the sole responsibility of Storm Advies B.V. This section does not limit any mandatory consumer rights you have under the laws of your country of residence.
23.5 Product Claims
You and Storm Advies B.V. acknowledge that Storm Advies B.V., not Apple, is responsible for addressing any claims by you or any third party relating to the apps or your possession and/or use of the apps, including, but not limited to: (i) product liability claims; (ii) any claim that an app fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation.
23.6 Intellectual Property Rights
You and Storm Advies B.V. acknowledge that, in the event of any third-party claim that an app or your possession and use of an app infringes that third party's intellectual property rights, Storm Advies B.V., not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.
23.7 Legal Compliance
You represent and warrant that: (i) you are not located in a region that is subject to a United States Government embargo, or that has been designated by the United States Government as a "terrorist supporting" region; and (ii) you are not listed on any United States Government list of prohibited or restricted parties.
23.8 Developer Contact Information
Questions, complaints or claims with respect to the apps should be directed to: Storm Advies B.V. (trading as Spark Rituals), Heerlerweg 122, 6367 AG Voerendaal, The Netherlands; telephone: +31 6 28428782; email: legal@sparkrituals.com.
23.9 Third-Party Terms of Agreement
You must comply with applicable third-party terms of agreement when using the apps.
23.10 Third-Party Beneficiary
You and Storm Advies B.V. acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms, and that, upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary thereof.
24. Final Provisions
Thank you for choosing Spark Rituals.
Our mission is to help families preserve meaningful moments while respecting their privacy.
We hope our apps become a trusted part of your family's everyday life, and we remain committed to maintaining the privacy-first principles on which Spark Rituals was built.